PFORM.
A sports technology platform which aims to revolutionise the amateur football standard using pro-level data capture.
Transforming players with a brand which continuously transforms.
The Challenge
How to create a distinct and daring sports brand for amateur footballers which unifies players in a network and has bold standout in the category, while communicating pro-performance data technology and player development?
The Solution
Stemming from the positioning statement “transforming players from amateur to pro”, each players continual performance transformation is reflected in the brand design which itself constantly builds and transforms.
The design uses player data pixels as its core visual element. A constantly evolving brand pattern symbolises both a connected player network and the players continual improvement, inspired by patterned football jersey designs worn in amateur football leagues.
Building blocks of performance data continuously build, rise and transform to create a unified network.
