I’m Rob O’Brien, creative director and brand designer based in Hamburg. I have over 20 years of experience working internationally in the design industry – from small design agencies to global networks, including the BBDO, Accenture and WPP networks.

I’m a 360° brand designer, passionate about transforming brands based on strategic insight and powerful ideas. I’m always deeply engaged in the creation process and am experienced in presentations, project planning, and working to tight deadlines. I have worked as team lead and creative studio lead, responsible for overseeing all creative output and driving design excellence on major international projects - from initial idea to global rollout.

I have led and coordinated multi-disciplinary design teams, directed successful pitches, been responsible for budget and team appraisals, and directed agency / external partners on everything from identity design, motion, online, social, film and packaging to event, training, brand guidance and international implementation.

My experience covers a diverse range of industries as overarching global design lead and key client contact for brands including Here Technologies, Imperial Brands, Knauf, Mercedes and many others.